Quiksilver, Inc. changes name to Boardriders

Six months after filing for bankruptcy, Quiksilver, Inc. announced a new corporate name for the firm. Boardriders, Inc. is the new company behind three historic surf brands: Quiksilver, Roxy, and DC Shoed. The decision to change the name signals the birth of the newly reorganized entity managed by Oaktree. “The company has spent the last […]

Six months after filing for bankruptcy, Quiksilver, Inc. announced a new corporate name for the firm. Boardriders, Inc. is the new company behind three historic surf brands: Quiksilver, Roxy, and DC Shoed. The decision to change the name signals the birth of the newly reorganized entity managed by Oaktree. “The company has spent the last 18 months focused on rebuilding its foundation from the bottom up, and the results are showing,” notes Dave Tanner, Chief Turnaround Officer at Boardriders.

Read the original post:
Quiksilver, Inc. changes name to Boardriders

, , , , , , , , , , ,

Comments are closed.
Scroll Up