Women are buying more surf-related products, and the online surfing market continues to grow. The new Consumer Insights Study released by the Surf Industry Manufacturers Association (SIMA) reveals that the majority of people interested in the surfing lifestyle and its products continues to move to online purchasing. According to the research, there are 66.5 million American adult consumers who could potentially buy surf-inspired products, i.e., 27.8 percent of the US adult population. Of those, 2.2 million are regular surfers.

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The United States has 66.5 million surf-inspired consumers

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