Forget the famous surf brands and the iconic surfy logos. The truth is that the wetsuit market leader is the Sheico Group. But why? The Sheico Group was founded by Pi-Goong Shiue on the 20th July 1965, in Taiwan. In less than four decades, the company took over the complex world of neoprene gear. Step by step, and while simultaneously investing in research and development, the firm grew into a multinational tentacle. They started producing raincoats and rubber boots but, with time, their expertise expanded to include neoprene boots and gloves, and wetsuits. Today, the Sheico Group rules the world.

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And the world’s leading wetsuit manufacturer is…

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