Surfing is a beautiful outdoor activity, and an exciting water sport, but it also hides insincerity, falsity, and duplicity. Discover why we, as surfers, behave like hypocrites. Surfers are profoundly surrounded by superlatives, catchphrases and utopian marketing slogans that depict them as a tribe in sync with Nature – the lifestyle, the coolness, the healthy food habits, and the tanned skins are synonyms of well-being. We’re constantly being told that “life’s better in boardshorts,” and the “only a surfer knows the feeling,” but the truth is not as vivid and transparent as it is sold through media.

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The hypocrisy of surfing

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