Billabong, Vissla, and Slater Designs were the grand winners of the 14th Annual SIMA Awards, held in Silverado, California. The event organized by the Surf Industry Manufacturers Association (SIMA) awarded the best products, marketing campaigns, and brands of the year 2016. There was a total of 75 nominees distributed by 15 categories. Billabong, the surf […]
In an unprecedented move, the World Surf League (WSL) has announced the decision to modify the name of surfing’s pro tour to World Surfing League (WSL). The WSL says that the $5.5 million investment in the rebranding process will drastically increase the sport’s popularity in landlocked countries, and will help boost the number of live […]
DHD has announced the launch of a surfboard that combines the best characteristics of epoxy with traditional fiberglass. Darren Handley named it “EpoxyCore.” The Australian surfboard manufacturer believes his brand has shaped the ultimate game changer. The mother of all boards. For some, it’s just another marketing stunt; for others, it’s an extraordinary plank. “With […]
Everything is valid when you’re a marketeer, and you’re trying to sell a product. Marketing is not a crime, and it can be fun for consumers, too. Caribbean pro surfer and model Maud Le Car used her splendid surfing skills to promote natural protection against mosquitoes. Fair enough. We’ve seen everything already, haven’t we? Here’s […]
The Haydenshapes “Hypto Krypto” conquered the “Surfboard of the Year” trophy at the 2015 Australian Surf Industry Awards, held at Tweed Heads, Gold Coast. Over 200 retailers and brand representatives from the Australian surf industry gathered to collect 34 awards ranging from “Boardshort of the Year” to “Australian Retailer of the Year”. The “Hypto Krypto” […]
The Association of Surfing Professionals (ASP) will open a new office in New York City. Mark Noonan, the newly-appointed Chief Commercial Officer (CCO) at ASP International, will be in charge of developing and staffing the organization’s new office in New York City. “Planting a flag in the media and marketing capital of the world, New […]
COOLANGATTA/QLD (Tuesday 28th February, 2012): ROOKIE surfers Kolohe Andino and Lakey Petersen are not the only big names to make their inaugural appearance at the Quiksilver Pro, following the unveiling of the VEGEMITE SurfGroms Mightiest Seat on the Beach.