Hawaiian surfer hero Bethany Hamilton has been named the Waterman of the Year 2017. The Surf Industry Manufacturers Association (SIMA) decided to honor pro surfer Bethany Hamilton with the prestigious award for her inspirational work in the surfing community. Despite losing her left arm in a shark attack in 2003, the young and talented athlete […]
Billabong, Vissla, and Slater Designs were the grand winners of the 14th Annual SIMA Awards, held in Silverado, California. The event organized by the Surf Industry Manufacturers Association (SIMA) awarded the best products, marketing campaigns, and brands of the year 2016. There was a total of 75 nominees distributed by 15 categories. Billabong, the surf […]
Women are buying more surf-related products, and the online surfing market continues to grow. The new Consumer Insights Study released by the Surf Industry Manufacturers Association (SIMA) reveals that the majority of people interested in the surfing lifestyle and its products continues to move to online purchasing. According to the research, there are 66.5 million American adult […]
Mick Fanning is the Waterman of the Year 2016 by the Surf Industry Manufacturers Association (SIMA). The three-time world surfing champion from Sydney, Australia, will be honored at the 27th Annual Waterman’s Weekend between August 5th-6th 2016, in Laguna Beach, California. Fanning, who has never had an easy road throughout his career, experienced last season […]
Stephanie Gilmore is the 2015 Waterman of the Year by the Surf Industry Manufacturers Association (SIMA). Or, if you prefer, Waterwoman of the Year. The Australian surfer will be honored at the 26th Annual Waterman’s Weekend, scheduled to The Ritz-Carlton, in Dana Point, California, between August 14th-15th. “Steph has been one of surfing’s most dominant […]