Is Red Bull taking over surfing?

Yes, the world’s most famous energy drink is taking over surfing. As you might have noticed, the surf industry is suffering deep changes. Will the “Big Four” keep up as we know them? No, Red Bull is increasing the pressure on the conservative surf industry market. Rip Curl, Quiksilver, Billabong and O’Neill. For more than […]

Tom Carroll is the 2014 Waterman of the Year

Tom Carroll, Ted Danson, Rusty Preisendorfer, and Hobie Alter have been honored at the Waterman’s Weekend, at Laguna Niguel. The 25th edition of the Waterman’s Ball, an event held by the Surf Industry Manufacturers Association (SIMA), aimed to push the fundraising total to the $7 million mark. All funds raised go directly to supporting specific […]

Garut Widiarta wins the Rip Curl Cup 2014 in firing barrels

The best ever edition of the Rip Curl Cup Invitational saw Garut Widiarta stealing the show in firing wave conditions, at Padang Padang, Indonesia. He is considered Bali’s favourite son. Garut Widiarta is living the dream. The final of the 11th Rip Curl Cup Padang Padang got underway in solid six-to-eight foot bombs driving against […]