SurfStitch buys FCS Fins for $17.1 million
SurfStitch has bought the iconic surf fin manufacturer FCS for 17.1 million dollars. The online retailer launched in 2007 by Justin Cameron and Lex Pedersen acquired 100% of the shares of Surf Hardware International (SHI), the company behind the brands FCS, Gorilla, Hydro, and Softech. “The acquisition of SHI strategically aligns with SurfStitch Group’s core […]
SurfStitch has bought the iconic surf fin manufacturer FCS for 17.1 million dollars. The online retailer launched in 2007 by Justin Cameron and Lex Pedersen acquired 100% of the shares of Surf Hardware International (SHI), the company behind the brands FCS, Gorilla, Hydro, and Softech. “The acquisition of SHI strategically aligns with SurfStitch Group’s core objective to create an environment capable of capturing and influencing customers at all points of the surf and action sports lifestyle cycle,” the SurfStitch groups explains.
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SurfStitch buys FCS Fins for $17.1 million
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