Tag Archives: brand
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Pipe Masters kicks off with no shortage of drama

Gabriel Medina and Julian Wilson will have to surf Round 2 to keep their world title hopes alive. The first day of competition at the 2017 Billabong Pipe Masters saw Kelly Slater returning to the waves after a long injury that kept him out of the game since July. The 11-time world champion won his […]

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Haydenshapes opens a surf shop like no other

Should surfboards be treated like high fashion items? Why not? Australian surfboard company Haydenshapes has opened its flagship store in Sydney. And it’s shockingly impressive. Surfboards. Where are they now? Where will they be in the future? Hayden Cox is redefining the way we enjoy the surf shop experience. To get things started, he replaced […]

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Is DHD’s EpoxyCore surfboard a game changer?

DHD has announced the launch of a surfboard that combines the best characteristics of epoxy with traditional fiberglass. Darren Handley named it “EpoxyCore.” The Australian surfboard manufacturer believes his brand has shaped the ultimate game changer. The mother of all boards. For some, it’s just another marketing stunt; for others, it’s an extraordinary plank. “With […]

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Iconic surfboard shaper Larry Gordon passes away at 76

Larry Gordon, the co-founder of Gordon & Smith Surfboards, passed away at the age of 76. He is considered one of the pioneers of the modern foam surfboard. Gordon was born in Waukegan, Illinois, in 1939. Because he suffered from asthma, his family moved to Southern California when he was only three. He started surfing […]

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SurfStitch buys FCS Fins for $17.1 million

SurfStitch has bought the iconic surf fin manufacturer FCS for 17.1 million dollars. The online retailer launched in 2007 by Justin Cameron and Lex Pedersen acquired 100% of the shares of Surf Hardware International (SHI), the company behind the brands FCS, Gorilla, Hydro, and Softech. “The acquisition of SHI strategically aligns with SurfStitch Group’s core […]

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Miss Reef 2016 dives into Mexico’s Pacific coastline

The Miss Reef 2016 is here. The most famous surf calendar in the world returns with new adventures in exotic sceneries. The girls visited Costalegre, in Mexico. The photographer behind Miss Reef 2016 is Kate Bellm. She was born in London in 1987, and she has been building a career in the fashion industry, with […]

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Rip Curl promises that "The Search" continues

The Australian brand confirmed that “The Search” never ends. Rip Curl will boost their motto with new chapters, stories and surf adventures. Between October and November 2015, the “ultimate surf company” will roll out a series of new “Search Stories” that will prepare viewers for what’s next. From December on, there will be a few […]

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Welcome to the Outerknown, Kelly Slater’s dream clothing brand

The highly competitive surf clothing market has a new player. Outerknown, Kelly Slater’s eco-friendly surf wear brand, is open for business. When Kelly Slater and Quiksilver parted ways, it was quite clear that the 11-time world surfing champion would create something from scratch. The rumours spread, but Outerknown was confirmed. Style, sustainability and travel. These […]

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Kingii is the world’s smallest inflatable buoyancy aid

Kingii is the world’s smallest personal inflatable device. It can save lives, and it is rechargeable. The Kingii (ken-gee) is named after the Chlamydosaurus kingii, also known as the frilled-neck lizard. This animal found mainly in northern Australia and southern New Guinea. The idea behind the Kingii is quite simple. Annually, around 372.000 people drown […]

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Hypto Krypto is the Surfboard of the Year 2015 by the Australian surf industry

The Haydenshapes “Hypto Krypto” conquered the “Surfboard of the Year” trophy at the 2015 Australian Surf Industry Awards, held at Tweed Heads, Gold Coast. Over 200 retailers and brand representatives from the Australian surf industry gathered to collect 34 awards ranging from “Boardshort of the Year” to “Australian Retailer of the Year”. The “Hypto Krypto” […]

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