"The Aloha Shirt" breathes the spirit of Hawaii

Can you imagine Hawaii without “The Aloha Shirt”? The famous blouse is showcased in all its splendor in a sublime coffee-table book by Dale Hope. Some brands are cooler than others, and Patagonia is definitely becoming one of the most important companies in the surfing scene. Not only because of its eco-friendly DNA, but also […]

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Can you imagine Hawaii without “The Aloha Shirt”? The famous blouse is showcased in all its splendor in a sublime coffee-table book by Dale Hope. Some brands are cooler than others, and Patagonia is definitely becoming one of the most important companies in the surfing scene. Not only because of its eco-friendly DNA, but also because Patagonia is leading the way when it comes to surf clothing and apparel. The company founded by Yvon Chouinard in 1973 is not new to book publishing. Patagonia has already released a few surf-related titles, including “Let My People Go Surfing,” “Surf is Where You Find It,” “Slow Is Fast,” “No Bad Waves: Talking Story,” “The Plight of the Torpedo People,” and “More Stoked!”.

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"The Aloha Shirt" breathes the spirit of Hawaii

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