When you’re starting a surf business and your friends are some of the best surfers on the planet, it can’t go wrong. You don’t need an MBA to understand the value of endorsement. Kelly Slater’s surf pool concept delivers what may be the best man-made wave in the world. The way it peels across the […]
The vertical wooden spiral built by skateboarding legend Tony Hawk will be adapted to artificial surf pool designed by the Kelly Slater Wave Company. The skate and surf legends will team up to design a complex structure that will allow surfers to descend a helix curve straight into a man-made wave. In other words, it […]
The Washington Redskins will have a new stadium, and they have hired a famous Danish architecture company to build it. The thing is, there will be waves and surfers around it. In the past, football stadium served a single purpose. They were a venue for soccer games, American football and, in some cases, they were […]
SurfStitch has bought the iconic surf fin manufacturer FCS for 17.1 million dollars. The online retailer launched in 2007 by Justin Cameron and Lex Pedersen acquired 100% of the shares of Surf Hardware International (SHI), the company behind the brands FCS, Gorilla, Hydro, and Softech. “The acquisition of SHI strategically aligns with SurfStitch Group’s core […]
Forget the famous surf brands and the iconic surfy logos. The truth is that the wetsuit market leader is the Sheico Group. But why? The Sheico Group was founded by Pi-Goong Shiue on the 20th July 1965, in Taiwan. In less than four decades, the company took over the complex world of neoprene gear. Step […]
GoPro has announced the launch of the GoPro Hero4 Session, a super small surf camera ready to compete with Polaroid Cube. Meet GoPro’s smallest, lightest, most convenient camera yet. The GoPro Hero4 Session is 50% smaller and 40% lighter than other GoPro cameras. It features 1080p60 video and 8MP photos, and an easy one-button control. […]
Meet the world’s first buoyant smartphone. Yes, it floats in the water. And yes, it has a fin system. Palo Alto start-up Comet Core promises to launch a revolutionary smartphone that is built with fins that deploy as soon as it is completely submerged in water. “We developed Comet to be a phone that people […]
The competitive market of surfboard fins has a new player. Meet Feather Fins. Their first goal is to conquer the heart of the European surfers. Feather Fins was founded by Kike Aradas, in 2014. The fin adventure kicked off in Galicia, Spain, but a sudden partnership with Erwann Laflutewith sent the product across Europe. Feather […]
The GoPro surf camera empire will launch a surfing drone in 2015. The inaugural edition of the multirotor helicopter drone will retail for between $500-$1,000. The aerial eye by GoPro will directly compete with DJI, a brand that features its high-quality cameras in a wide range of unmanned aerial vehicles (UAV). The company founded by […]
Yes, the world’s most famous energy drink is taking over surfing. As you might have noticed, the surf industry is suffering deep changes. Will the “Big Four” keep up as we know them? No, Red Bull is increasing the pressure on the conservative surf industry market. Rip Curl, Quiksilver, Billabong and O’Neill. For more than […]